by Matt | Mar 16, 2020 | Sponsored Ads
In my last post, I talked about how to distinguish between good and bad PPC targets. In this post, I’m going to address what to do with these targets once you’ve identified them so that you can optimize your Amazon PPC campaigns and make them as efficient as possible....
by Matt | Mar 3, 2020 | Sponsored Ads
Step one in Amazon PPC is setting up different types of PPC campaigns and letting them run for a certain period of time so that you accumulate enough valuable data. In this post and the next post, I’m going to talk about what to do with all of that data. PPC...
by Matt | Jan 10, 2020 | Sponsored Ads
In this post, I’m going to discuss the fundamentals of Amazon PPC, specifically the basic types of campaigns that you should be running both not just when you launch a product, but really at all times, in order to maintain traffic to your listings (and...
by Matt | Dec 5, 2019 | Sponsored Ads
Using Amazon sponsored ads to grow sales on Amazon is crucial to being a successful Amazon seller. Here is the Catch 22: when you first create a product listing that doesn’t have any sales history, the listing is not going to be ranked anywhere close to page one...
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