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How Coronavirus Is Impacting Amazon
As the coronavirus continues to wreak havoc on almost every aspect of our lives, it’s also changing the Amazon landscape, causing many sellers to have to react to new (hopefully temporary) realities on the marketplace. While some sellers have seen their sales drop...
Amazon PPC Training Series: Part 3 (Optimization)
In my last post, I talked about how to distinguish between good and bad PPC targets. In this post, I’m going to address what to do with these targets once you’ve identified them so that you can optimize your Amazon PPC campaigns and make them as efficient as possible....
Amazon PPC Training Series: Part 2 (How To Spot a Profitable PPC Target)
Step one in Amazon PPC is setting up different types of PPC campaigns and letting them run for a certain period of time so that you accumulate enough valuable data. In this post and the next post, I’m going to talk about what to do with all of that data. PPC...
Amazon PPC Training Series: Part 1 (Fundamentals)
In this post, I'm going to discuss the fundamentals of Amazon PPC, specifically the basic types of campaigns that you should be running both not just when you launch a product, but really at all times, in order to maintain traffic to your listings (and ultimately...
4 Hidden Amazon Profit Killers
There are a lot of well known costs of doing business Amazon, but unfortunately there's some costs that a lot of brands don't take into account when they're figuring out their bottom lines on Amazon. Costs like referral and FBA fees (if you're doing FBA) are almost...
Effective Amazon Inventory Management
Inventory management is a big problem for brands selling on Amazon, with all levels of experience, big and small. Failing to figure out how to effectively manage inventory on Amazon can lead to huge long term problems. One the one hand, you don't want to run out of...
Using Sponsored Ads to Increase Organic Sales
Using Amazon sponsored ads to grow sales on Amazon is crucial to being a successful Amazon seller. Here is the Catch 22: when you first create a product listing that doesn't have any sales history, the listing is not going to be ranked anywhere close to page one of...
5 Essential Elements of a Good Amazon Listing
In this post, we're going to discuss what makes an Amazon listing "good," which really means what makes an Amazon listing convert (i.e. convinces a shopper to add your product to their cart and check out). Spoiler alert: it really comes down to not a whole lot of...
Why Sales Drop on Amazon (and what you should do if this happens to you)
One of the biggest reasons that we talk to sellers on Amazon is that they had a very significant decrease in sales, and their revenue has dropped off. They can't understand why, so they really start to panic. In this post, I want to talk about why sales all of a...