by Matt | Mar 30, 2020 | Amazon Sales
As the coronavirus continues to wreak havoc on almost every aspect of our lives, it’s also changing the Amazon landscape, causing many sellers to have to react to new (hopefully temporary) realities on the marketplace. While some sellers have seen their sales drop...
by Matt | Mar 16, 2020 | Sponsored Ads
In my last post, I talked about how to distinguish between good and bad PPC targets. In this post, I’m going to address what to do with these targets once you’ve identified them so that you can optimize your Amazon PPC campaigns and make them as efficient as possible....
by Matt | Mar 3, 2020 | Sponsored Ads
Step one in Amazon PPC is setting up different types of PPC campaigns and letting them run for a certain period of time so that you accumulate enough valuable data. In this post and the next post, I’m going to talk about what to do with all of that data. PPC...
by Matt | Jan 10, 2020 | Sponsored Ads
In this post, I’m going to discuss the fundamentals of Amazon PPC, specifically the basic types of campaigns that you should be running both not just when you launch a product, but really at all times, in order to maintain traffic to your listings (and...
by Matt | Jan 3, 2020 | Amazon Administration
There are a lot of well known costs of doing business Amazon, but unfortunately there’s some costs that a lot of brands don’t take into account when they’re figuring out their bottom lines on Amazon. Costs like referral and FBA fees (if you’re...
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